Appendix

DEFINITIONS

Convergence – the occurrence of two or more things coming together: overlap

Vidding – is the fan labor practice in media fandom of creating music videos from the footage of one or more visual media sources, thereby commenting on the source text(s)

Fandom – is a term used to refer to a subculture composed of fans characterised by a feeling of sympathy and camaraderie with others who share a common interest

Dissemination – the property of being diffused or dispersed

Prosumerism – Creativity blending media consumption with media production to create new works that are freely disseminated online via popular video sharing web sites. (Collins)

Pop Cosmopolitan – someone whose embrace of global popular media represents an escape route out of the parochialism of their local community (Jenkins)

Corporate convergence – the concentration of media ownership in the hands of a smaller and smaller number of multinational conglomerates who thus have a vested interest in insuring the flow of media content across different platforms and national borders. (Jenkins)

Grassroots convergence – the increasingly central roles that digitally empowered consumers play in shaping the production, distribution, and reception of media content. (Jenkins)

Global convergence – the multidirectional flow of cultural goods around the world.(Jenkins)

Otaku – is a Japanese term used to make fun of fans who have become such obsessive consumers of pop culture that they have lost all touch with the people in their immediate vicinity. (Jenkins)

Fansubbing – amateur subtitling (Leonard)