Module 2.3

Week 5 – 2.3 Entertaining the world

Using media across cultural boundaries

This weeks first reading by Henry Jenkins – Pop Cosmopolitanism talks about how pop culture has gone global. To explain this Jenkins quotes Todd Gitlin:

“If there is a global village, it speaks American. It wears jeans, drinks coke and eats at the golden arches, walks on swooshed shoes, plays electric guitar, recognises Mickey Mouse, James Dean, ET, Bart Simpson R2D2 and Pamela Anderson.”

To show that pop culture has gone global he quotes Jeff Yang:

“The twain of East and West have not only met – they’ve mingled, mated, and produced myriad offspring, inhabitants of one world, without borders or boundaries, but with plenty of style, hype, and attitude. In Beijing, they’re wearing Levis and drinking Coke; in New York, they’re sipping tea and Anna Sui. While Pizzicato Five is spinning heads in the US, Metallica is banging them in Japan.”

Wow what a distinction and what a way to explain how with the internet we are no longer looking at the US but we are looking at the world, we are becoming one world, an all encompassing and accepting culture.

Jenkins also explained media convergence and how a simple thing like a joke that Bert from Sesame Street looks like a Bin-Laden terrorist, has spread on the internet to then be used in a protest halfway around the world for a purpose that is completely out of context to its original intent.

This article then goes on to explain how both Asian and American programming are being adapted to the local market for release, examples of this are Sesame Street changing it’s characters, over dubbing of vocals, pokemon changing dumplings into doughnuts.

Over the years we have gone from watching the odd French film on SBS or at a French Film Festival to being able to watch many different and diverse television shows, movies and cartoons adapted for local market. What we can’t get on TV we are turning to the internet to find.

I have to admit that I am a fan of anime and my favourite show is Pucca.

Pucca has her own fan following & merchandise

Ramesh Srinivasan – Indigenous, ethnic and cultural articulations of new media

A discussion about how indigenous groups can benefit from using the internet to capture and record historical information about their culture preserving their heritage for future generations.

Srinivasan’s paper talks about how scientists have “questioned the potential held by information systems toward forming and sustaining community” and how traditional meeting places in western society are now largely obsolete. He goes on to quote social network theorists  that have stated “that social uses of information systems can positively impact community formation and sustenance” which is in direct contrast to what scientists have said.

Srinivasan moves on to describe a reservation area of San Diego County and how the 4 indigenous nations maintained contact but were largely separate and disconnected. They created a goal “to study the impact of a community-designed and created media system on resolving disconnections that the reservations face.” 

The plan was to bring together  19 reservations through an organisation known as the SCTCA to create a “Tribal Digital Village” through meetings with 50 or more members attending, eventually submitting an initial 75 media pieces that were discussed for appropriateness.

A fantastic look at how with an idea one person can pull together a project of many to create a catalogue of local history, “it takes a village to raise a child” and it takes a community to record history. 

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